Cinematic Storytelling Across Generations

For 175 years, A. Ahlström has been a cornerstone of Finnish industrial ownership, with roots in the forest industry and a legacy shaped by long-term thinking across generations. Today, the company is defined by broad family ownership, a global business network, and a wide range of stakeholders, making the articulation of shared identity and future direction increasingly important.

Time and again, Ahlström has chosen cinematic filmmaking as a way to explore and communicate who they are, and where they are going. Not as marketing, but as reflection. Films that connect the company’s origins to its present-day responsibilities and long-term ambitions.

Smidig works closely with the A. Ahlström company, as well as the wider Ahlström sphere of businesses and foundations, to uncover these stories through deep research and a human perspective. Drawing on extensive archival material and in-depth interviews with family shareholders, business leaders, historians, and trusted partners, we produce films that place individual voices within a broader historical and strategic context.

The films serve as shared reference points for the family and the Ahlström sphere, helping hundreds of owners, leaders, and stakeholders better understand the continuity of values, the responsibility of ownership, and the direction ahead. They strengthen identity, create alignment across generations, and anchor future decisions in a clearly articulated narrative.